Ameda is one of the longest standing personal breast pump companies, having started over 75 years ago from the research of Einar Engall. Ameda continues to build on their brand by developing innovative products. In keeping current with the needs of mothers, Ameda’s brand needed to evolve. Neighbor worked specifically on building off the legacy of Einar, but with an appeal to today’s mother.


  • Brand Development
  • Brand Guidelines
  • Packaging
  • Content Layout
  • Social Media Graphics
  • Packaging
  • Illustrations
We identified weak points in the brand, while emphasizing elements and styles that would allow the brand to stand firm. Building a solid brand is a slow game. Impulsive rebrands lead to weak points and overlook areas that need attention. Our approach is ongoing and one that builds, tests new brand elements and builds with feedback.

Developing the Brand

The trap that a lot of companies fall into with a long list of products with many details is to default to a lack of attention to each input. Our focus for developing the catalog styles was organization first and brand second. We used the elements established to build out collateral for sales materials that would put content first and brand as a support.

Packaging Systems

The challenge with having multiple products is how do you differeniate on the shelf, while presenting the product above all. We created a flexible system of elements that work for the content needed on each packaging. This created a cohesive, consistent system while allowing for new instances to be implemented seamlessly.

Details in the Illustrations

In several cases, there was a need for more specific and technical drawings. We’ve developed a few different styles per the type of project need. The style created is meant to work in simplicity or technical complexity.

Social Media Brand Standards

Building the Ameda brand slowly lead to a thoughtful approach to social media and connecting with customers through intentionally simple messages. We developed a few basic templates that would be intermingled in between customer images and real lifestyle shots.

Ultimately, Ameda took steps to ensure the brand was built on a solid foundation. Through patience and timely agility, we partnered with Ameda to create a brand that nursing mothers would be proud to use.

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