Area Coffee wasn't always known as a coffee shop. Tucked back on an unbeaten path, the coffee shop was known as a general store. When a new owner bought the shop, the first goal was to establish as Mundelein's best coffee shop. We were asked to create a clean brand, with an emphasis on the coffee. With those two things in mind, we created a unique icon and logo mark that would be easily replicated through stamps, but also recognizable around town.


  • Brand Development
  • Brand Guidelines
  • Packaging
  • Content Layout
  • Social Media Graphics
  • Packaging
  • Illustrations
Creating a simple system for the coffee shop has led to such a gathering around the community that Area resides. Time and time again, new visitors to the shop share they never knew there was a coffee shop in town. Through a shift in messaging and identity, the shop has become a stapled among many different people seeking something a little more personal.

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