Through our discovery process, we identified several areas of key segments that TTG covers. Voice, data and mobile. After working through a few directions, we came to the solution that represents each of those segments clearly, yet in a simple icon.
As a part of our consulting work, we put together several recommendations for colors, images and overall brand direction. With this updated color palette, TTG is able to have flexibility in tones, but within the same family of colors. Previously, color choices were random and all over the place.